The women folk take part in this festival, where the yellow-coloured vermilion container is kept and worshipped as a sacred tradition. Soon after, the routine ritual in Medaram village developed into a grand festival celebrated on a large scale.
During the festivity, devotees and traditional worshippers perform various rituals and amazing feats. Childless women gather around the sacred mound and offer various gifts and prayers seeking the blessings of Sammakka and Saralamma.
Devotees who have fulfilled their vows offer gold in the form of jaggery, known as “Bangaram”, sometimes equivalent to their weight. They also offer money, silver, and even gold to the goddesses as a mark of devotion and gratitude.